Comparing all the hardships and difficulties I have had on my way, these days, I am just smiling, because for me 2020 is like a cheap comedy detective story, which I have to watch to pass the time before my flight.
My brother and I took different paths not only in business but also in life. I bought his share in Himtrust. He was always in my shadow and behind my back, but now he is on his own. I wish he gets a new experience that will let him rise, not drown.
In 2019, I moved to Nizhnekamsk and emerged myself into business. I realized I can build a global chemical brand, but my brother did not support me. What he had was enough for him, but I saw a start of a decline in a current level of development. I bought out my brother’s share of the company, and now I am building a new global chemical brand, Himtrust.
When my brother left the company, I conducted an audit on production and all scientific activities carried out under him. I had to restructure the production and research processes to focus on long-term development and quality.
I am changing the strategy, using the principles I adhere to. I will write a post about it at the end of 2020. One of these principles, which is also a part of my strategy in any business, is to hire people who are smarter than I am and promote their development.
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Pandemic did not stop Himtrust. My task was to survive during this period. It was difficult, but the only result was a sales reduction for March and April by 50% compared to last year. Now everything has recovered and the sales increase for May and June was 30%.
In my opinion, DIB systems is stagnating. Other shareholders, however, disagree. Overall, everything is going well and there are orders and sales, but I can see the need for a new software. Designing a new version will take about 2-3 years. I have to try to convince other shareholders to create a new version of DIB systems in 2021.
A new short-term investment strategy was finalized. The average transaction time is no more than one hour. We continue to collect statistics and refine money management. We plan to reach 30% per annum in 2020.
This year I talked a lot with my eldest daughter. We discussed goal setting strategies and skills to ask questions. When Anastasia shared with me her new idea or desire, I asked her: “Why?” We live in a world of desires and wishes. My children need to know how to control the desires imposed by marketers. For example, Anastasia loves to travel. I asked her about her finances and money sources. How will she earn money to make her wishes come true? She got a little confused. I explained to her the necessity of proper usage of knowledge and skills to earn money to spend them on desires. However, to achieve these goals, she needs to spend 90% of the time doing the routine work. This is the only way to free herself from economic slavery and form a good capital, to spend 90% of her time on her desires.
During these six months, I have re-read many books on management by authors such as Goldrat, Deming, Adizes, Drucker and others. In the first half of 2020, I read an average of 50 pages per day. These are mainly books on management and marketing. Although sometimes I indulge myself with books about Russian history. I also read “Stories and Tales” by Hemingway, “The Brothers Karamazov” by Dostoevsky. I did not receive any pleasure from reading Dostoevsky, on the contrary, I get increasingly disappointed in Russian classics. It oppresses with its hopelessness. I bought a special edition of the collection of Russian fairy tales, and, interestingly, they teach the exact opposite from the classics – there is always a way out, even from the coffin.
I keep studying English for 30-40 minutes a day. My focus is listening and reading skills. Currently, I am not progressing, but I keep the language up. I can only listen to English podcasts and read polyurethane magazines instead of my scheduled books and movies.
I keep training a group of wrestlers at the @gojirajj_chelny school. I, myself, cannot train every day, but I still manage to do it three times a week. I noticed that coaching improved my technique, and there is an understanding of where I need to work harder, in order to build a game plan for championships. Unfortunately, I’m not sure that I will be able to compete in the BJJ.
An ability to serve clients is an antibiotic for Russian sick economy which is not going to reach the level of technology of the west and east. We (Russians) have our own way – to buy and introduce new technology. Yes, we even learned how to do that! However, there is still a long path of learning how to provide service to our clients. Unfortunately, this is still something we have to learn. Step by step starting with neighbors who came to the store, then unfamiliar buyers and, lastly, foreign buyers. Since birth Russians develop a bad habit of not bending down before their clients. That is why sellers, operators in the banks or waitresses are not prestigious in Russia. I once had a meeting in Moscow-City business center in a restaurant called Русский. For those who don’t know, its location is one among the highest in Europe. This restaurant is located on 85 out of 87 floors building. It is not easy to find it, just like anything Russian in Russia. At the entrance of the building there are no signs or indicators. I was shocked trying to understand the scheme of getting to the restaurant. With some guard’s help and explanation, I got out of the building to enter it from the other side. I was met by three people. In my head, I was counting money. What is the cost of food in the restaurant if it employs three people to accompany guests to it? Why waste so much money on so much personnel? One of them accompanied to the elevator.
Here, I would like to raise your attention to tell about Moscow’s skyscrapers. I have been to many skyscrapers in cities such as Düsseldorf, Chicago, New York, and Tokyo, but such confusing halls I have never met anywhere except for Moscow. I quiet often have meetings in Moscow – City and in order to find someone’s office I have to go throw labyrinths of halls, open many iron doors, and, even with a key in my hands, go through many guards. I believe that Polonskyi and everyone else who designed these skyscrapers are Susanin’s descendants. Continuing on with my experience, one young man after accompanying me to the elevator, got substituted by another young man. He was blond, shaved, with bright blue eyes, and nice haircut. This is the type of a guy which all girls have crush on, however this young man is pressing elevator’s buttons! He doesn’t say anything! He just presses buttons! Elevator’s doorman! I started to count money again.
After I flew to the 85th floor, I had to meet new challenges on my way. There were many people and I started to wondering around trying to find this luxurious restaurant. When I saw a wardrobe I simply gave my coat and asked the attendant where is the restaurant. He, with a strong foreign accent, replied to me: “go there and you will see a girl.” I followed his directions and, finally, reached the girl. I asked her whether I could have a table.
She with a tired voice replied:
“Do you have a reservation?”
“Of course not!” I said.
She told me I had to wait for about thirty minutes at the barstand and that is what I did. I sat there at the bar counter watching what was going on. Each person who came in, no matter whether it was delegation from Japan or just a loving couple, the hostess told everyone to wait at the bar counter. However, when a young man came in and said something to her ear, she immediately gave him a table at the restaurant. I asked her why did this happen and she blushed saying she will give me a table as soon as possible. She kept her word. Soon enough I was sitting at a comfortable table next to the window. The view on the Moscow was amazing and my colleagues already arrived to join me at the dinner. The waitress came very soon and got very upset when he found out that we did not want to drink alcohol. Menu arrived very quickly and the price was very democratic. 1500 rubles could pay for a good and tasty meal. I would give restaurant’s kitchen four starts out of five, however I am not a gourmet, so it is only my opinion. I would definitely recommend this restaurant for a visit because of the amazing views, just make sure you reserve the table in advance and next to the window. I have counted that in order to get profit with such prices and service, then the restaurant should have the same number of clients as McDonalds. The most important is to have the same service as McDonalds except the personnel would say “Free Table!” instead of “Order Here!” There is also another option: to raise the prices at least twice and hire boys of Slavic appearance from McDonalds instead of rich playboys. McDonalds boys were taught to smile and work by service standards, therefore it won’t be hard for them to find a place for all the guests in a timely manner. By looking at the public which was in the restaurant, raising prices will not surprise anyone. Service market is new to Russia, it is possible to just copy from the western businesses. But firstly, managers have to be trained by the standards of clients’ service. The sooner Russians will learn to treat clients properly, the slower Russian economy will fall, maybe even start raising.
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